I took a week off from GeezerCast to head off to the Targeted Traffic conference in Florida. It’s a great gang and I enjoyed myself no end, but I came away with an observation for you my unborn grandchildren. When there’s a new industry, like this one, there’s opportunity created as that industry matures. One of those opportunities, it seems to me, is to introduce the age-old notions of professional selling and sales management. I met a lot of people who either want to sell to me, or for me, at the conference and for the most part their marketing and sales techniques are pretty primitive. So I decided to devote a GeezerCast to those observations.

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